Want to know about the last trends in Mobile Marketing in France in 2020? Read this last report by Mobile Marketing Association France, coordinated by Odeosis Consulting to find out the share of mobile on digital advertising, eCommerce, Internet Usage, App downloads, SMS Marketing and so much more!
New usages in Mobile Commerce with Digital Gift Cards
Conference on May 14th 2020 by the French Mobile Marketing Association with the participation de Dejamobile, Fintech specialized in mobile payment
SMS Marketing increased by 21% in France in 2019
SMS Marketing has grown by 21% in 2019, showing the incredible potential for this very efficient marketing channel. See the infographics realized by Odeosis Consulting, published by the MMA under the supervision of AF2M (formerly known as AFMM)
2019 French digital survey – Trust in eCommerce stagnates at 58%
In the last survey published by ACSEL about French’s trust in Digital, trust in eCommerce stagnates at 58%, barely 5% higher than in 2019. This didn’t prevent eCommerce revenues to rise from 55B€ in 2014 to 96M€ in 2018
Launch of Mobile ID by French Operators
While 2/3 of web traffic is on mobile, it converts 3 to 7 times less than desktop which is causing increasing issues for eCommerce players. Mobile ID service launched by French Operators helps solving this issue by drastically improving user experience from form filling to reducing fraud risks.