by Sébastien | May 19, 2020 | MMAF, Mobile Marketing, Statistics
STATE OF MOBILE MARKETING IN FRANCE BY MMA It’s with great pride that I am presenting you this new 2020 Edition of the Annual Mobile Marketing Barometer published by the Mobile Marketing Association France (MMA) and which I did coordinate. In good...
by Sébastien | May 4, 2020 | Mobile Marketing
Growth of SMS Marketing in France SMS is often seen as an old fashioned communication tool. However it is by far the most efficient marketing channel, when well used. The potential reach is pretty much 90%+ of the population (no need to have a smartphone or to...
